How hospital photo negates credibility

Front cover of Advocate's Fall 2013 issue
Junk mail. Everybody gets it, few read it. Days when there aren't catalogs, bills, or anything else to distract me, I might actually take a glance at a community newsletter. Well this happened to be one of those days. I received "Inspiring medicine. Changing lives." from Advocate Christ Medical Center. On the cover of this issue, a woman is casually sitting on a motorcycle. She's wearing high heels and her hair and makeup look pretty fresh, so it's doubtful she was out biking when she decided to stop and get her pic taken for a hospital newsletter. OK, so what's the big deal, huh? Take a close look. What's missing from this picture?