|[Photo credit: SocialMedia.org]|
When it was time for the conference to begin, I sat next to my friend Autumn at the table reserved for us live bloggers. She was covering the very first session. After that it was time to head upstairs to the ninth floor for Track 2.
My first live blog focused on Karen Gutierez, Social Media Director for U.S. Bank. As part of their social media strategy, her team created 65 page "playbooks" similar to sports playbooks. They have one for each platform they are on. Their purpose is to outline the audience type, objectives, and tone of voice needed to accomplish those objectives. The books are so detailed, that if an employee wanted to create a second Facebook page, they could hand them the Facebook playbook and know exactly how to use that platform in the best way for the bank. You can read my full coverage here.
Next, I heard from Humana's Social Media Marketing Consultant Chuck Stephens, who is funny and really knows how to capture an audience (both on and offline). One thing he mentioned in response to a question, was that every single Facebook post and tweet that goes live must be seen by 24 people. Twenty four people! Can you imagine?! It completely astounds me that they have to be that careful. It also made me realize how lucky I am to work in an industry that is not highly regulated (yet!).
|Ginny Long of Moen|
That last session ended at 5:00 sharp, and boy was I ready to be done! The organizers at GasPedal warned the day would go by fast, and we should plan for snack and bathroom breaks. They couldn't be more right on! I learned so much at the same time trying to capture as much as possible that at the end of the day I was exhausted. It was truly a fantastic experience, and I'm thrilled they asked me to blog for them.
Have you attended a BlogWell event before? What companies did you hear from?